My final campaigns class at the University of Oregon led me to work with an amazing team of 5 talented individuals. Our client was SOREL, one of the many successful brands under Columbia Sportswear. SOREL tasked us to create a national campaign that would spread brand awareness and their new abilities as a seasonal brand. My team was honored to be one of the few teams to present at Columbia Sportswear headquarters to the heads of SOREL's marketing team. Below is our final book.

My responsibilities as Account Manager:
Primary and Secondary Research
Client Relations
Strategy
Communication and organization of the team
Delegation
Ensuring the campaign had a common thread through every piece
Presentation and fielding questions